Why Cowboys are still America's Team whatever happens in 2023
America loves winners, underdogs and the Dallas Cowboys.
Or maybe it’s more “loves to hate” when it comes to the Cowboys, who haven’t won a Super Bowl since 1995, but certainly won’t claim to be a plucky overachiever, either.
As the New England Patriots come off a 20-year dynasty and the Kansas City Chiefs try to build one, the Cowboys’ place as “America’s Team” seems as secure as ever despite just four playoff wins over the last 26 seasons and the third-longest active drought since their last NFC Championship Game appearance.
The nickname “America’s Team” can be traced to the 1978 Cowboys’ season highlight film, when NFL Films editor Bob Ryan coined the phrase for the opening narration: “They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, ‘America’s Team.’”
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